官方藏书 / Business_Management / Advertising by motion pictures

Advertising by motion pictures

Ernest A. Dench · Business_Management · 53 章

目录

Advertising by Motion Pictures CONTENTS INTRODUCTION I. TELLING YOUR ADVERTISING STORY BY MOTION PICTURES II. MOVIE ADVERTISING FROM THE VIEWPOINT OF A FAN III. THE DOLLARS AND CENTS OF ADVERTISING BY MOTION PICTURES IV. SOME FILM ADVERTISING METHODS FOR THE MANUFACTURER V. SLIDE AND FILM ADVERTISING CONTRASTED VI. USING THE FILM TO SECURE FOREIGN BUSINESS VII. APPROACHING THE WORKING CLASSES WITH A MOTION-PICTURE PLAY VIII. REACHING THE PUBLIC BY MOTION PICTURES IX. INTRODUCING ADVERTISEMENTS INTO MOTION-PICTURE NEWSPAPERS X. EMPLOYING MOTION PICTURES TO APPEAL TO THE CHILDREN XI. SALESMANSHIP DEMONSTRATIONS BY THE FILM XII. EQUIPPING A PRIVATE MOTION-PICTURE THEATER FOR BUSINESS PURPOSES XIII. INTRODUCING COMPETITIONS IN AD. MOTION PICTURES XIV. BRINGING OUT THE INDIVIDUALITY OF DRY GOODS BY MOTION PICTURES XV. BOOSTING CITIES AND PLEASURE RESORTS BY MOTION PICTURES XVI. ADVERTISING RAILROADS BY THE MOVIES XVII. GETTING OVER THE PURENESS OF YOUR FOOD PRODUCTS BY A FILM XVIII. SELLING AUTOMOBILES AND ACCESSORIES BY MOTION PICTURES XIX. CLINCHING AGRICULTURAL MACHINERY SALES BY MOTION PICTURES XX. HOW PUBLISHERS CAN CAPTURE BUSINESS FROM THE EVER-ENCROACHING FILM PRODUCER XXI. ADVERTISING YOUR NEWSPAPER WITH A MOTION PICTURE XXII. SELLING SHOES BY MOTION PICTURES XXIII. FILM ADVERTISING FROM THE PHOTOPLAYER’S VIEWPOINT XXIV. ADVERTISING FILM CIRCULATION XXV. COVERING THE MOTION-PICTURE FIELD BY MAGAZINES XXVI. FUTURE DEVELOPMENTS OF ADVERTISING BY MOTION PICTURES XXVII. BOOSTING YOUR TRADE WITH A POPULAR PLAYER XXVIII. BOOSTING YOUR BUSINESS WITH AN ADVERTISING MOTION PICTURE XXIX. PULLING MOVIE-SLIDE ADVERTISING OUT OF THE RUT XXX. MAINTAINING THE INTEREST IN SLIDE ADVERTISING XXXI. INDIVIDUALITY IN SLIDE ADVERTISING XXXII. THE PERSONAL ELEMENT IN SLIDE ADVERTISING XXXIII. ARE YOUR SLIDES TRUTHFUL?XXXIV. OBTAINING THE BEST RESULTS FROM SLIDE ADVERTISING XXXV. SELECTING THE THEATER FOR YOUR AD. SLIDE XXXVI. HANDLING THE ANTI-AD. SLIDE EXHIBITOR XXXVII. HAVING YOUR MOVIE AD. SLIDES SHOWN TO THE BEST ADVANTAGE XXXVIII. THE IDEAL SLIDE FOLLOW-UP MEDIUM XXXIX. ATTRACTING FARMERS TO TOWN XL. CAPITALIZING POPULAR SCREEN PLAYERS IN SLIDE ADVERTISING XLI. ATTRACTING TRADE WITH PHOTOPLAY STARS XLII. TAKING ADVANTAGE OF ERRORS IN PHOTOPLAYS XLIII. HOW THE BOOK DEALER CAN TAKE ADVANTAGE OF THE MOVIE ADAPTATION MANIA XLIV. SELLING REAL ESTATE BY THE FILM XLV. ADVERTISING YOUR DEPARTMENT STORE BY MOTION PICTURES XLVI. HITCHING MOTION PICTURES TO MUSICAL ADVERTISING XLVII. DEVELOPING “HAVE A GARDEN” MOVEMENT WITH PHOTOPLAY THEATER HELP XLVIII. NAMING SODA-FOUNTAIN CONCOCTIONS AFTER MOVIES Chapter 52 THE FULL PROJECT GUTENBERG™ LICENSE